Concept rebranding for Sukin, a natural skincare brand that I have admired for a long time.
As a consumer, I have always appreciated Sukin's commitment to using high-quality, environmentally friendly ingredients in their products. However, as a designer, I noticed the branding was not transmitting all their good qualities plus, the brand values were not expressed.
With this in mind, I embarked on a comprehensive redesign of Sukin's visual identity, including everything from the logo and packaging to the website and social media presence.
The result is a more modern, cohesive brand that continues to uphold the values that have made Sukin such a beloved name in the natural skincare world.
M O O D B O A R D
In redesigning the Sukin brand, I was determined to stay true to its core values of sustainability, transparency, and the use of natural ingredients. To achieve this, I drew inspiration from the beauty and complexity of botanical drawings, which perfectly capture the essence of Sukin's plant-based formulas. By incorporating intricate illustrations of key botanical ingredients into the brand's visual identity, I aimed to reinforce the connection between the brand's philosophy and the products themselves.
